When You Realize Your Hip “Wear Jeans” Series Audience Is Actually More Conservative Than The Masterworks Audience

Earlier this year, I wrote about studies funded by the Wallace Foundation that helped Ballet Austin gain some insight about their audiences. Recently I discovered the Wallace Foundation had supported a similar study by the Seattle Symphony. The piece is a short read, but if you don’t even have time for that, watch the accompanying … Read more

It’s That They Think Ticket Prices Are Too High

A little while ago I came across a presentation by the Wallace Foundation that seeks to aggregate a number of studies to provide insight for building millennial audiences. If you have been following the research about performing arts audiences for any length of time, there probably won’t be much in the presentation that will surprise … Read more

Info You Can Use: NP Orgs Exist In Shadow Universe (Great Resource Guides Too)

My Twitter feed delivered me two great resources for arts professionals on the same day this week. The first came courtesy of Sydney Arts Management Advisory Group. I guess I should have known that when they talked about a guide developed for “WA Artists” they meant Western Australia and not Washington State. In my defense, … Read more

Looked Better On My Blog Anyway

I will be back from vacation soon, I promise you! In the meantime, have a gander back in time once more. In 2005, the Wallace Foundation commissioned a study which came out, “Gifts of the Muse – Reframing the Debate About the Benefits of the Arts” Artsjournal had a week long discussion about the study. … Read more