Who Will Punch Our Sacred Cows?

I was reading a post on the Marginal Revolution blog about professionalism vs. amateurism. I had moved past it before a section of it percolated through my consciousness.

Amateurism is splendid when amateurs actually can make contributions. A lot of the Industrial Revolution was driven by the inventions of so-called amateurs. One of the most revolutionary economic sectors today — social networking — has been led by amateurs….

Amateurs are associated with free entry and a lot of experimentation. Barbecue quality is very often driven by amateurs, and in general amateurs still make contributions to food and cooking. The difficulty of maintaining productive amateurs is one of the reasons why scientific progress periodically slows down. Specialization, however necessary it may be, can make big breakthroughs harder at some margin.

I am guessing it was the sensory part of my brain thinking about good barbecue (MMMMM barbecue!) that prompted me to scroll back up. The amount of time and money people spend competing in barbecue cook offs can be pretty amazing.

It didn’t take long before I started wondering about the ways in which amateurs have driven changes in the performing arts recently. I have to confess, other than some people who financed movies by maxing out credit cards before landing a distribution deal, I couldn’t think of too many ways. Other than suggesting new ways to finance a movie, I am not sure these films brought about a lot of change. Though it did seem like the faux documentary format became popular after The Blair Witch Project. As I scour my memory it seems like, hip-hop was the last big amateur generated development in performing arts.

The easy answer is that the rest of the world has passed live performing arts by aided by technology. True, technology has provided alternative means of expression and dissemination. Shows like American Idol and Glee have inspired people to make an effort at expressing themselves through performance. But has that driven improvements in quality?

If people were showing up at an event with higher expectations of a performance as a result of YouTube videos or “nobody to star” shows, that would be great. It doesn’t seem to be happening. Or if people were coming to auditions better prepared than usual or with little formal training and knocking the socks off people, having absorbed lessons from these shows about cultivating ones abilities, that would equally desired. But I can’t think of any recent development that is widely acknowledged as a factor in forcing artists to step up their game.

I know there are groups using technology to enhance their performances or allow audiences to influence performances in real time via feedback. A lot of that is isolated and individual. The sort of change I am talking about is the type we are witnessing regarding food where people are concerned about where what they eat is sourced. Regardless of how you feel about such efforts, it has clearly influenced the way we eat and the way in which food is presented to us on a large scale. Restaurant menus now feature notes on such details. I can’t think of a similar influence in the performing arts which has forced the sector to acknowledge it.

The argument that live performing arts use antiquated means of production doesn’t seem valid. Cooking barbecue uses the same basic means of production in terms of heat, spices, enzymes, etc. Improvements have come as a result of applying those means in myriad permutations. Does the same hold true for the performing arts?

Social media tools exist that can allow someone to spread the word about their accomplishments so it is tough to claim that people are doing great work in obscurity and have no means to spread the word to other performers. The amateur barbecuing world is something of a niche community with closely guarded secret recipes, but apparently enough word gets around to influence change in restaurants.

Most of the improvements in the technical side of the arts are made by people with big budgets in Las Vegas and Broadway. LED lighting has its problems, but it holds the promise of enormous power savings and versatility that allows one instrument to replace many. Achieving the spectacle of these things is pretty expensive right now so while it may be argued they can provide improvements in environmental terms, it hasn’t been accomplished by amateurs.

Despite the high costs of creating a technically appealing production, I don’t think it can be said that there are too many barriers to entry preventing amateurs from influencing the performing arts. There are community venues across the country available as performance spaces. Not that you would necessarily need one when any space in a park or empty storefront can serve. One can self produce musical work thanks to personal computers rather than depending on gatekeepers at media companies to approve of them. There are plenty of available tools to support innovation.

I might be claimed that the performing arts community is so insular and devoted to preserving a particular way of doing things that the professionals are utterly ignoring the efforts of the amateurs and the burgeoning successes they are having. I don’t think this is the case for a couple reasons. First, a heck of a lot of people have to be complicit in this. I read a lot of articles and blogs in the course of a week and I have to believe there are at least a couple who would be pointing to the results amateurs are having and urging the rest of us to get on board or get left behind. While these sentiments have been expressed about social media and relationships with one’s community, I can’t think of an instance where people have claimed that the amateurs were eating the profession’s lunch.

Second, if there was such a change I don’t think it would be possible to completely ignore. People would be giving cues. It would be like the slow food/localvore movement and people would be asking where our metaphoric produce was sourced from. In the literal context of the localvore movement, Scott Walters’ Center for Rural Arts Development and Leadership Education may potentially be the next big movement, but it hasn’t manifested as such yet. Granted, it is entirely possible cues have been delivered time and time again and have been ignored.

Related to the idea of insularity, I also considered the possible claim that the performing arts was suppressing new innovation in this direction. I can’t believe there is enough of this stultifying energy present in the general culture of the performing arts to prevent the rise of a movement that thumbs its nose at everyone else and blazes its own trail.

Honestly, I think I am asking these questions because part of me is afraid an environment has been created where no one is invested in the performing arts enough to think it worth the effort to thumb their nose and punch a few sacred cows. Scoff all you want at the amateur, they are needed to drive change.

So I open it up to the readership. Show me where I am wrong. I am happy to learn otherwise. Perhaps there is a movement that is just developing legs that I haven’t recognized. I referenced hip-hop before. It started in the 70s but it really didn’t enter popular awareness until the 80s & 90s. It may be the same with whatever is coming. I should note that amateur lead change need not manifest itself in the destruction and supplanting of the old, it could be any sort of innovation that lead to change. In this context, perhaps the adoption of something has been so gradual and organic I have missed it.

The change also doesn’t need to have been something that achieved great popularity and acclaim. It could be an artistic development or new theory/approach whose impact is recognized internally to the performing arts but not necessarily widely acknowledged. Think Stanley McCandless, the father of modern theatrical lighting. Trained as an architect, his theories about how to approach lighting are the foundation for all lighting design today, nearly a century later. Few in audience members of the early 20th century likely recognized his efforts at improving lighting design were providing them with an better attendance experience much less knew he was responsible.

Deserve Is Not Part of the Equation

Yesterday I speculated on the possibility of an arts education tax credit in the U.S. that mirrored one being proposed in Canada. Someone commented anonymously asking why the arts don’t just produce a product people will pay to see and support themselves.

Well, I hate to break it to you, but whether you can or should support yourself is not a primary criteria for tax credits and subsidies. Taxes and subsidies are a matter of politics and policy. The United States provides subsidies to every segment of the energy industry- oil, coal, gas, nuclear, ethanol, wind and solar. Now I just paid over $4.00/gallon for gas. Exxon/Mobile earned $30 billion in 2010 and paid $19 billion to their shareholders during that year. So why are subsidies needed? They cost the government over $20 billion a year and 70% of it goes to oil, gas and coal. Less than 5% of that goes to solar, wind and geothermal. I read a piece a few months back suggesting getting rid of the subsidies so that the renewables can operate on a more level playing field.

The same is true for farm subsidies, which also total $20 billion a year. Most of that goes to large corporations rather than supporting the small farmer.

No one would claim that energy and food producers aren’t generating products that people won’t pay for so why is it that the arts keep getting held up to this criteria? Why is no one squawking about these big expenditures to fuel and food producers? Granted, President Obama has proposed cutting about $4 billion in fuel subsidies and $2 billion in agriculture subsidies in 2012, but there is still a lot of money left on the table. A lot of it was put on the table in the first place and complaints about it were generally muted as a result of strong lobbying efforts and political pressure. The arts lack this and end up repeatedly demonized even though the benefits they realize are eclipsed by those of these other industries.

Tax credits are also a matter of policy. I did my taxes yesterday and among the tax credits available on the state and federal level were solar heating, film production and first time home buyers. Now given the big mortgage crisis only a few years ago, is it responsible for the government to continue to encourage people to buy homes? And doesn’t that discriminate against renters like myself? The production of Lost was successful enough that didn’t need tax credits, but they were available.

Hawaii, like many other states, wanted to attract productions and provide employment to residents. (Though it is something of a zero sum game.) Home ownership is seen as a sign of economic health and so the government encourages their purchase.

It will be the first to admit that it is rather cynical to say that it doesn’t matter whether you deserve a subsidy or not, it matters whether you have the political clout to get it and political will to pursue it. Like it or not, that is the fact of the matter.

Saying that there are worse things to have subsidized than your child’s piano lessons, tuition at arts summer camp, or trip to the museum, is a pretty weak rationalization to encourage people to advocate for such a subsidy. But you know, even outside the context of everything else that is subsidized, that is kinda true too.

Importance of the Personal “Why”

Scott Walters has a couple of entries on Theatre Ideas worth reading if you have a career in the arts or are considering having a career in the arts or if you think an arts degree is useless. (My assumption is there aren’t a lot of the latter in my audience, but if there are, read on.) If you haven’t read his blog before, Walters is a theatre professor who is eminently concerned that higher education theatre arts training programs, are not adequately preparing their students for the the real world upon graduation. This includes reinforcing some unrealistic expectations in the students. Some of his entries have been about how training programs and the system that surrounds them are failing the students, others have been about that and how students can fail themselves.

Given this context, I was interested in reading about how he would answer a theatre major who expressed some trepidation as she was about to graduate. (Part Two appeared today.) While the state of things does weigh heavily on his mind, Walters shows his wisdom by urging his student not to define herself primarily by her theatre degree, but to also make her degree meaningful to herself.

Let’s start with what you have going for you. This has nothing to do with theatre:

1. You’re smart.
2. You’re articulate.
3. You’re likable.
4. You’re educated. (you have a BA)
5. You can work as part of a team. (that’s what shows are based on)
6. You are self-disciplined. (or else you wouldn’t learn your lines and show up for rehearsal when scheduled)
7. You can present yourself in front of people. (acting)
8. You can manage people. (directing)

So you have all the tools to be successful in whatever you do. Remember that — the conventional wisdom that a degree in theatre isn’t useful in “real life” is stupid. Don’t accept the fallacious idea that your options are waiting tables or working temp.

This may sound a lot like one of those rationalizations about how your degree in an apparently less than marketable field really gives you skills applicable in any industry, but he tells her there is some additional work she will have to do to discover what place her degree in theatre will have in her life. He urges her to do some thinking/journaling/talking to discover what her “Why” is. This is related to the post I did on the ““why” that drives big companies, only on a personal level. Again, he urges her not to define her why specifically in relation to theatre. In today’s sequel entry he says:

“Also, beware of this phrase: “Theatre is the only way I know…” To put it bluntly, theatre isn’t the only way to do anything. If that’s the only way you know how to do something, then you need to use your imagination a bit more, because there are lots of ways to accomplish a “why.” So you say ” Theatre is the only way I know to throw what I think I know and believe out there- to bounce it off someone else’s life, their perspective, their beliefs- and get an immediate response.” Really? What about more direct, less mediated ways like, say, having a conversation or writing an email or giving a speech on a street corner? Wouldn’t those options also involve saying what you believe and getting an immediate response? Wouldn’t it be more direct to become a minister or a politician rather than an actor? And are you really saying that, as an actress, you will always be speaking about what you think you know and believe? When you do that industrial, or TV commercial, or get that gig in Jersey Boys, will you be speaking your truths? Or will you, instead, be providing the mouthpiece to speak somebody else’s truths?”

It occurred to me as I read this that there should be an expectation of a type of two way street. If we want people to value their activities watching movies, singing in the church choir, dancing, writing, etc as arts participation, it is only reasonable that we encourage people with arts training to values their general abilities and activities in a non-arts context. After all, if we want to advance the value of arts education and creativity to business and industry, it would seem appropriate that we advocate employment/involvement in non-arts business and industry to those with arts training. The burden for making a case for creativity can’t be borne by the accountant who was in high school band alone. There have to be some exemplars from the arts world standing up too. What Walters says about arts people not selling themselves short by defining this as being a temp or waitress is right on the money.

Interconnected Fates

You may have heard that the police in Madison, WI are in sympathy with many of the union members who have gathered to protest their governor’s push to end collective bargaining rights for state workers. Over the weekend I heard an interview on NPR that mentioned both police and firefighters were turning out in support of the protest even though the governor wasn’t proposing to take away their right to collective bargaining because they figured it was only a matter of time. The fire fighter interviewed said they viewed it as an effort to divide and conquer.

Earlier this month Louise K. Stevens who writes the “Arts Market On..” blog made a similar observation regarding the need for the arts to advocate in areas outside of their immediate concern. (my emphasis)

No doubt that you have and will be getting emails and calls to action about this. But probably those calls are piecemeal, asking you for you to advocate for one or another of these line items while ignoring the whole, and that’s the problem. We a splintered sector that has never to date united around the concept of our culture, and now each splinter may be too small and too isolated from its compatriots to build a coalition to save federal support for any of the splinters.

We have a few weeks to save the half century-plus of infrastructure that modest as it may be demonstrates our public commitment to the breadth and majesty of our American culture, our shared story. If we stand splintered now, we may never get a chance to regroup. If we think that saving orchestras or contemporary dance is more important or that saving library funding and museum funding matters more than poetry, or that history and heritage and historic architecture should out trump theatre…well, how will it end?

Around the same time, Arlene Goldbard (h/t to Ian David Moss) wrote a three part series titled “Life Implicates Art” which while long, I think does the best job in summing up the challenges facing the arts and the wrong turns that have been made. Other bloggers, myself included, have touched upon these issues at times but her entries are timely in the context of all the movement nationally in Congress and state legislatures in regard to arts funding. (Also, every entry she makes has an embedded music video which is kind of a cool little hook.) Her ultimate conclusion, much like that of the firefighters in Wisconsin is that there is a high degree of interconnected interests among seemingly disparate groups.

In the first entry, she addresses the problem which is mostly that arts people think that the failure to secure funding is directly related to a failure to make a strong enough case for the arts when it is often more about politics rather than money. In some respect there is actually a weakness in the way a case for the arts is made. She notes, as I have pointed out a few times, that pretty much every industry can make a claim about the economic benefits of their activity. She notes, as most of us know, that with all the money spent on combat troops in the Mid-East, maintaining a nuclear arsenal and imprisoning a large portion of the population, the expenditures on the arts is pretty minuscule but there is not enough support for the arts nationally to make it politically difficult to make cuts there first.

In the second entry, she expounds upon the forces at work that determine politician priorities. She labels the arguments suggested by Americans for the Arts recent mail-in campaign to Congress as “so bloodless and soporific that I can’t imagine anyone actually reading all the way to the end of an op-ed based on them. Yet these have been the talking points for more than three decades. The result? The real value of the NEA budget has fallen by more than half. But hey, it’s all we’ve got, right?”

Instead she suggests a more strongly worded, speaking truth to power letter to all those who voted to support the recent extension of tax cuts to millionaires the revenue of which could cover the budgets of the NEA and NEH twice over.

Here’s an open letter along the lines I’d like to see circulating in every district represented by someone who voted for the recent extension of the Bush tax cuts:

Dear Senator/Representative:

Less than two months ago, you voted for tax breaks for the wealthiest Americans. They reduce tax revenues by an amount equivalent to paying out twice the combined budgets of the National Endowments for The Arts and Humanities, every single day of the year. At a time when our nation’s polarization of wealth is extreme—the top 10% own 80% of all financial assets; and the top 1% own more than the bottom 90%—I am shocked to think you care more about the wealthiest political donors than the well-being of the rest of us.

By cutting arts funding and other social goods, you are making the rest of us pay for millionaire tax cuts. It is wrong to sacrifice our children’s access to music and art classes to save millionaires from paying their fair share. It is wrong to abandon artists who have dedicated their lives to working in schools, hospitals, senior centers, and other places where their skills of imagination, beauty, and meaning lift spirits, build community, and help people find resilience. It is wrong to defund creativity at a time when we it is precisely what we need to excel in science and business, to align our spirits with hope and recovery.

It is embarrassing to be the richest nation on earth with the highest incarceration rate, prison population, and expenditure on war, and the lowest public investment in creativity. You want us to believe that you’re concerned about the economy and taxpayers, but really? Tote up the tax breaks included for millionaires: you just put $225 billion of taxpayers’ well-being into the pockets of people who already have more money than they know how to spend.

This is a shame and a scandal, and I’m going to do everything I can to let my fellow voters know about it. Restoring arts funding would be a tiny gesture to show you actually care about what the rest of us want: it’s literally the least you can do. You were elected to serve everyone, not just big donors. Here’s your chance to prove it. Don’t let America down!

Sincerely,

John/Jane Q. Public

In the third entry, she talks about reframing the arts. As you might imagine, the burden lays upon the arts community, especially in terms of expanding the definition of art beyond what is produced by non-profit arts organizations. There is an image of the arts as elitist that people who want to cut funding have evoked that many people in the arts chafe against because we know there aren’t people in black ties sipping champagne and making obscure literary references at our performances and exhibits. Except that there are some aspects of the elitist imagery we are responsible for perpetuating.

“It’s abstract, one step removed from things people really care about: many people who happily embrace words like music or movies, who sing or draw or love to dance, will respond negatively to the idea of “the arts”—Oh no, not me, you hear them say, I’m not into the arts. Ask that same person, “Do you like to dance?” or “Do you play an instrument?” and the answer will be “Yes,” with no evident awareness of contradiction.

That’s because they pick up on the exclusionary subtext. Many people who consider themselves part of “the arts” use that label to distinguish the work of subsidized organizations from commercial cultural industries and entertainments. An enormous industry generates multibillions each year from sales of music, movie tickets, video rentals, concert tickets, and the like; and enormous numbers take pleasure from making music, taking photographs, writing poems and songs, taking part in dance competitions and poetry slams, and so on.

Yet, except when they want to summon impressive figures about the scope of the cultural economy, mainstream arts advocates don’t mention any of this. There’s an embedded snobbery that presumes the superiority of nonprofit arts organizations and the work they support, a kneejerk dismissal of the rest. This discourse often has an air of unreality: I hear advocates saying that “the arts” are in decline, yet—to pick just one example—almost everyone I encounter integrates music into daily life, almost as a kind of medicine, self-prescribing the sounds and feelings that will support them through the day.”

Goldbard feels this can be reversed, of course, if efforts are made to change practice and national cultural policy. She derives hope from the fact that people are realizing that assessing value based on numbers doesn’t work in healthcare or education and that short term savings results in a long term cost. Care and education of the whole person today prevents more expensive problems down the road. Her suggested approach to employing the intrinsic value of the arts is no less holistic and intertwines with education, healthcare and commerce to bolster all these areas.

In an homage to Goldbard’s posting style, I embed the following video. It isn’t explicitly about art and many wouldn’t consider the singing to be art because it employs autotune, but that’s sort of Goldbard’s point.