Honolulu Symphony No Longer Stands Apart

There is an oft expressed sentiment in Hawaii that the state is about 10 years behind the current trends. The Honolulu Symphony administration, however, seems to be right in step with the current approach symphony management nationwide takes while in negotiations with their musicians.

In an interview that aired last Friday on Hawaii Public Radio, Honolulu Symphony Executive Director Majken Mechling echos the usual arguments about musicians only working part time, being overpaid for their services and being obstructionist. My heart sunk when I heard this during my morning drive to work last Friday. These arguments sound so similar to those espoused by other symphony organizations across the nation, I wondered if Mechling, who was recently executive director at the local chapter American Diabetes Association, had researched those symphony negotiations in preparation for the symphony job. Intentional or just coincidence, I believe it was a mistake to follow this approach in terms of public and musicians relations.

The symphony administration has gone from the exemplar of civil relations with musicians I cited about a year and a half ago and Ron Spigelman praised about a year ago, to just like most every other symphony.

The Honolulu Symphony musicians’ pay was about 12 weeks behind by the time a large donation late last year caught them up. They had been continuing to play for about a year even though the gap in how far behind their pay was continually increased.

Last April I had observed that the moral victory the musicians achieved by their dedication to their organization in spite of not having been paid didn’t put food on their table or pay their mortgages. I will likewise acknowledge that dedication, commendable as it might be, doesn’t pay off the symphony’s debts today.

But I can’t imagine that the decision to donate $2.13 million to the symphony last September wasn’t in part influenced by the dogged loyalty the musicians showed to the organization. I am sure the musicians’ gesture impressed a number of people enough to make less publicly recognized donations.

Now about three months after the symphony filed for bankruptcy protection, to hear the musicians disparaged as if they hadn’t provided such a significant sign of their investment disturbs me. Frankly, even if they are being obstructionist, it is hard to blame them after enduring such a long period of uncertainty and making concessions only to have things fall apart on them anyway. Even if the musicians aren’t as cordial in private as they were before, where is the benefit in employing antagonistic language?

I certainly don’t condone any threats Mechling may have received from musicians or their supporters. But after a long period where the relations between the administration and the orchestra were at least publicly polite, there doesn’t seem to be anything to gain by being critical of the musicians. The organization still retains a halo of goodwill. What is the cost of being complimentary of the musicians or saying nothing? The situation may unavoidably end with the number of musicians being severely cut. It would be better that the narrative continually be that the orchestra has always valued its musicians, always honored their loyalty and is heartsick to have reduced their numbers. That would be the sort of thing that convinces donors the orchestra is still worth supporting, even in it’s diminishes capacity.

The thing I disliked the most was Mechling’s comparison of the dealings with the musicians union to that of the state and its union employees. I believe she was trying to tap into the popular sentiment expressed on online comment forums that was recently running against the state employees while they were making obligatory noises resisting pay cuts and furloughs. (Disclosure: I am represented by one of the union bargaining units which did settle and take pay cuts and furloughs.) I believe her attempts were misplaced and unnecessary. For one thing, the state employees would have been striking and making all sorts of noise if their pay was just a couple weeks in arrears. The musicians barely made the slightest critical statement publicly against the symphony. Even now Steven Dinion’s comments in the interview that they have been frustrated by the process and don’t understand the administration’s agenda are about the strongest public statements that have been made by the musicians on the situation.

I understand and empathize with the frustration Mechling may be feeling having taken the helm of an organization that seemed to have cause for hope only to have bankruptcy declared a short time later. The time she was provided to feel any sort of elation was quickly curtailed and now she is faced with overseeing the (hopefully) partial dismantling of a long storied institution. This includes being faced with making decisions about the futures of 80 some individuals. That can’t be easy. Artists, administrators and technicians grousing about each other in turn is a national past time in the performing arts. Limiting the timing and the forum in which these are done, however, is critical.

Engaging Production Blog

Over the last few months, I have been following Don Hall’s An Angry White Guy In Chicago blog as he discusses the process behind the show he is directing, The (edward) Hopper Project..

Hall directed a play based on Edward Hopper‘s iconic Nighthawks painting. He was inspired by a retrospective of the artist at the Art Institute of Chicago.

Nighthawks, Edward Hopper via Wikipedia.org

What has kept me coming back on a consistent basis is the fact that he does such a great job talking about his process and holding my interest when so many production blogs fail to do so.

So I thought I would direct a little attention his way (though he certainly doesn’t need my help) and point out some of the entries that caught my attention most:

-His discussion of how to make a play written by a group work. He acknowledges writing by committee generally isn’t going to yield anything of quality and talks about working through the conflicts he had with people who didn’t agree with his cuts. (And here is a reposting of Time Out Chicago preview piece he inserts into his blog later in which his process is described less charitably. To his glee, it seems.)

-Post about the start of rehearsal

One of the interesting things he does is reposts all the reviews of the work, starting on January 19 (if you followed the link to all the Hopper entries, just scroll up and start reading upward from the review by Joe Stead.) He then reflects, pretty fair and honestly for the guy who directed it, about the review, further discussing what his aims had been.

He acknowledges why some people may find the show difficult or dislike the style in which the show was presented. He says as much in response to one of the first reviews

“I’d be lying if I didn’t feel a sigh of relief that someone appreciated the fractured narrative structure and found it “consistent with the mystique evoked by Hopper.”

His review of reviews illuminates in one place the truth that you shouldn’t attempt to gear your show toward pleasing critics. What each seemed to think he lacked contradicted at least one other reviewer.

-One of the entries I loved the most since I have never heard of anyone else even trying to experience their show in this manner is the entry where he listens to his show being described for the blind. He laughs so hard that he approaches the point of sabotaging his own show.

However, Don does suffer some repercussions for his practice of reprinting reviews whole cloth and receives a cease and desist letter in response. The Chicago Tribune Theatre Editor pre-emptively reminds him of the limits of fair use when he provides Don with the link to the review which appeared in that paper. (I assume he does that with all the blogs and not in reaction to the desist letter.)

While I don’t wish legal action on anyone, I appreciate the reminder about the intellectual property issues and concerns one must be cognizant of when creating art. From what I understand, the cease letter was sent in reaction to reprinting a review from a web only publication. Since he fully credits and links to the original review, the only motivation I can think of for hiring a lawyer is that the advertising revenue lost by not having people visit the site. I am not sure Don was even asked to take the post down prior to receiving the letter. As more newspapers move to web only presences, I wonder if this sort of thing will become more prevalent.

Remember, The P Stands For Personal

I had a situation emerge related to personal URLs (PURLs) that sort of put me off. I have written about these personalized web addresses which allow you to provide a customized experience for the recipients before. I hadn’t really thought that someone might invest the time and expense of creating PURLs and not provide a customized experience. When I had such an experience, I began to question the motivation and wasn’t entirely pleased with the direction my thoughts turned.

One of my alma maters sent me a brochure saying “Joe, a lot has change since X” and provided a URL that incorporated my name. (To protect my vanity and the specific school, I am not going to mention the date of my graduation.) This created an expectation that when I visited there would something like then and now photos of the campus. Perhaps there would be one of those lists noting that kids born the year I graduated have never known a world where different situations didn’t exist. Maybe there would be a really detailed list of all the weddings, births, promotions and general accomplishments of my graduating class.

But other than my name, it was a really, really, really generic web page. The alumni page on the school website is actually more engaging. One of the links to a virtual tour lead to a YouTube video which had been removed by the poster.

One of the prominent features was a donation appeal letter by the student featured in the mailer. So at this point I start thinking maybe the whole PURL set up was to measure which alumni were engaged enough with the school to use the PURL so the school could follow up with additional appeals. This made the whole set up seem calculated and not at all personal.

I actually emailed the alumni office last week saying all of the above. I told them that the PURL created an expectation of a personalized experience and when it did not emerge, I began to suspect the worst. I have yet to hear back from them.

Quite honestly, I think I could have made the same mistake. Even if I hadn’t wanted to necessarily follow up with a donation appeal, I could imagine using PURLs to see what percentage of lapsed donors and ticket buyers were still engaged with my theatre. I probably wouldn’t create a PURL with their name but rather embed a unique code in a link they clicked through on or have a situation where people would self-identify. When we are convinced we have a way to more accurately reach and measure our intended constituency, I think it is easy to overlook the recipient’s perspective and expectations upon receiving a communication.

So my advice here is that if you create an expectation of a personalized experience, whether it is in person at your performances or via an online presence, you should be perceived as making an effort to provide it at the very least.

Mad Man Delayed

I had marked this video intending to post it during Inside the Arts “Mad Men Week,” but totally forgot about it until coming across it today. The video is Rory Sutherland talking about how ad men create perceived value for objects. The has a great sense of humor so the video is just plain fun to watch.

My favorite bit comes toward the end when he talks about Post cereal’s roll out of Diamond Shreddies which literally turned the old Shreddies cereal on end. Inexplicably, the move was a little controversial and Post issued a “combo pack” of both cereals. (I gotta hope the controversy was manufactured by Post.)

The thing that might be most valuable for arts people is a quote at the end of his talk where he cites a quote “Poetry is when you make new things familiar and familiar things new.” Though in the case of the arts and current attendance trends, the familiar may be an entirely new experience.

He says it isn’t a bad definition of what advertising people’s job is: “To help people appreciate what is unfamiliar. But also to gain a greater appreciation and place a far higher value on those things that are already existing.”

Okay no surprise there. Apropos to my previous comment, arts people try to make their disciplines familiar to those who haven’t had much interaction with it every day.