Arts in an Age of Technology

The first session I attended at the Western Arts Alliance conference actually made the whole experience worth it in terms of professional development. I actually didn’t learn more than I already knew so much as I discovered people are really getting serious and organized about teaching good leadership skills.

The session was presented by Philip Horn, Executive Director of the Pennsylvania Council on the Arts and Margaret Mertz of Thomas S. Kenan Institute for the Arts.

Their purpose was to solicit feedback about how to make the developing National Arts Leadership Institute (NALI) valuable and accessible for artists, managers, agents and others. They were asking the question “What do we need to know and be able to do to make ourselves and our field more successful?”

They were also asking how the session attendees envisioned themselves participating in the institute and perhaps contributing to it.

Philip took our suggestions and observations on big tear off sheets which he took home with him. He also handed out some really great self-evaluation surveys for both artists and presenters which help people assess what they do and don’t know about the industry they are in. (I thought the spreadsheets were on the Southern Arts Federation website but I can’t find them. I emailed Philip in an attempt to track them down and hope to eventually feature them here.)

These self-evaluation instruments are important because, as was pointed out in the session, “there are many on ramps to presenting.” People in the industry range from those with formal training, (though apparently few management programs teach presenting), and/or long time experience in the field to amateur members of a community group who decide they want to present a performance and people in schools who get volunteered for the task because of experience in a tangentially related field.

There were a lot of great suggestions made and to my chagrin, I was so interested in the conversation I forgot to make note of half of them.

One thing that NALI is doing to make informational sessions at conferences more valuable is to require people on panels to communicate with each other weeks in advance (apparently they often don’t discuss what they will cover until ten minutes prior to the panel) and to essentially create an outline or syllabus letting participants know exactly what they should expect to be covered.

They have already put this into practice. The Performing Arts Exchange conference being held in Memphis this coming week features a section on their website where you can download the course outlines and bios of the NALI sponsored sessions and instructors.

One of the goals is to specifically plan a cycle of NALI sponsored sessions at the regional conferences so that a person could attend the same conference over a period of 3-5 years and ultimately complete all the coursework one would theoretically need for presenting.

There was some discussion as to whether NALI was going to be granting people certification of some sort, what the qualifications would be, if there was going to be testing, what happens if you fail the test, etc. Philip and Margaret essentially felt it was too early in the development of the whole process to say.

This seems logical to me since they are in the solicitation phase of developing the whole program. While people felt that there was a need for better education and information exchange to help move the profession forward, no one was actually suggesting the creation of a certifying authority. One woman actually liked the idea of the program because it would mean she could take classes and continue working (rather than quit and go to grad school).

In the discussion of delivery channels for supplementary or even core information, Philip mentioned that community colleges seems to have the flexibility and power to create and offer arts management courses much more quickly than 4 year institutions.

I brought up blogs like Artful Manager a place where links to resources may be found. (As I noted in yesterday’s entry, I didn’t mention my own at the time. I have started to rectify that situation.)

I also mentioned podcasting as a means for disseminating important information or lessons on a weekly basis. I didn’t realize the potential power of this form the way others like the Artful Manager has until I started to recently listen to a local arts podcast .

I sent the host of this podcast a press release one day and it was on the podcast the next day. Newspapers and radio stations are picky about what they announce and when, but I think getting your info announced on podcasts focused to a specific community can end up being much more powerful a tool than print and broadcast media.

Granted, this guy’s podcast has a small audience and a probably has a dearth of material to work with at the moment so I might get booted or have to compete for time in the future. But there are alliances and relationships to be forged!

In any case, I think using podcasting to send out weekly wise thoughts from arts professional on issues of the day can become a powerful tool and be especially helpful for those managers who don’t have the money to attend conferences and the professional development sessions contained therein.

I also mentioned the way Annenberg/CPB delivers their Arts in Every Classroom programs over the web as another potential delivery medium. (I wrote about these great programs earlier.)

One thing another participant in the conversation touched briefly upon (and I expanded on with Philip after the session broke up) was the need to not to move the profession forward by educating presenters, artists and agents, but also educating organizations and municipalities.

There are a lot of cities and groups out there, perhaps driven by the idea of attracting Richard Florida’s Creative Class, who are building arts facilities without really understanding the calibre of personnel and annual infusion of resources necessary to do justice to the $50 million it took to construct the facility.

I am seeing such a case on my local horizon, but they are living it in Madison, WI. Andrew Taylor responds here.

Whew! Covered a lot of ground today and wandered a little, but this is heady and exciting stuff. I hope NALI continues with their plan and becomes a going concern. Watch this space for more coverage!

I always like to discover organizations that find a way to offer opportunities for people to realize artistic and “practical” pursuits.

In Providence, RI is The Steel Yard which “offers arts and technical training programs designed to increase opportunities for cultural and artistic expression, career-oriented training, and small business incubation.” So you can go there to pursue welding certification, learn how to weld for around the house chores or explore a new art form. (They also offer ceramics, blacksmithing and foundry casting.)

They also offer lectures, studio space, youth training partnerships and a locker in residence program where you can get access to their shop without being associated with any classes.

Sounds pretty cool. This is the one time I regret not being a visual artist cause they have an executive director position open. Sounds like an intriguing opportunity.

Another similar program is at the John Michael Kohler Arts Center. They have an arts and industry program where artists take up residency at the Kohler Company which manufactures plumbing supplies.

This may sound strange, but if you think about it, the company’s products require them to work in ceramics, iron and brass foundries and work with enamel. They put their equipment and materials at your disposal 24 hours a day. Only 4 people are usually in residence at any one time so accessibility to the facilities is more limited than at the Steel Yard. But everything is free to those chosen for the program, including housing, round trip transportation, materials and technical assistance. Plus you get a weekly honorarium.

The most amusing part is that many of these pieces make it back to the washrooms at the arts center. According to the arts center website, there tends to be an invasion of the opposite gender’s washroom to view these works.

Explore the washrooms yourself. It is pretty cool stuff.

Alright! With Andrew Taylor’s Artful Manager blog in reruns this week, I get to talk about a technological gizmo I noticed. (I just hate it when I find an article and he already blogged on it. I mean, then I have to find something else interesting to write about that day! The pressure!! Guess that is the price of living 4-5 hours behind him.)

Anyhow, while reading over at Salon.com, I came across a story about a company that provides people with the ability to discuss and organize projects on the web.

The software is called Basecamp created by a company called 37 Signals. The software is web based and hosted so it doesn’t matter what platform or versions of software you have (other than up to date browser software). You can use Basecamp to organize everything from weddings to building skyscrapers.

The software provides a secure central site for people to plan and discuss projects. Everyone can be aware of due dates, to do lists and contact lists. They can share and get feedback on the progress they have made and start fitting things together.

So what does this have to do with the arts? Well if you are starting discussions on an opera, ballet or play, your directors and designers may be working in places hundreds of miles from each other and in turn may be thousands of miles from the theatre the production will take place at. With this service, designs and concepts can be shared at great distances enabling progress even though one person may be going to bed when the sun is rising in the window of another.

Designers may actually be able to take on more commissions because they don’t necessarily have to travel to oversee some stages of development when digital photos will suffice. And when they do have to travel, they can be providing input on the next couple far-flung projects with which they are involved.

Travel and housing expenses will be lower for all involved because designers need not move about so much and be present at the theatre for so long a time as they have in the past.

The cost of this service is very reasonable, spanning from $12 to $99 a month. Given that the $99 rate is for 100 projects, I imagine a theatre would find that they could coordinate their entire season of 12-15 shows for a very reasonable rate. The first 30 days are free which takes a little bit of the risk away. Actually, you can set up one project for not cost at all so an organization could conceivably use it to complete an entire production as a test.

Actually, as I look back at the Basecamp website, I notice there is a link to suggested uses. They actually list theatre applications. Among their suggestions are using it for auditions storing headshots, resumes and audio files. I hadn’t thought of that! A director could actually provide guidelines for casting to someone at a theatre, have them weed out those who didn’t meet the criteria and then upload video recordings of the promising auditions for him/her to review from hundreds of miles away.

Granted, a poor quality recording could cheat many a good actor of a chance at fame if not chosen far a call back. Certainly, a camera would blunt subtle skill and charisma that is clearly apparent in person. The casting director would have to be really insistent that they really thought an actor should be called back if the show director wants to pass him/her by. But again, if the auditions are Wednesday and the call backs are on Saturday, that is time and money saved.

I would really be interested to see if arts organizations start using this sort of service. I am sure there are applications of its use no one has conceived of yet.

Looking to revisit the idea of audiences reviewing performances, I took a look at some research Greg Beuthin over at Extension 311 had done on the subject. Though I did a Google search similar to the one he lists in addition to using some keywords of my own, I didn’t find much more than he. Even worse, the one theatre I found in my last search that appeared to be setting up a way for performers and directors to blog has removed their website entirely. Though others like My London Life , a chronicle of a London based director’s experiences, are going ahead strong. (Though understandably with some commentary on the recent bombings.)

In fact, of the sites he links, many of those that offer the opportunity to review don’t have any posted. The exceptions are fringe festivals (which he says really encourage their audiences to do so). He uses the examples of San Francisco Fringe and Edinburgh Fringe (The Edinburgh ones are more like advertisements from people who have seen the pieces elsewhere since the festival doesn’t actually start for another week.)

One of the best audience review sites in terms of the detail to which people go in discussing the experiences is On The Boards. I have been critical of their editorial policy in the past, but I have never questioned the quality of their entries which seems to remain high.