Funding The In Between Places

Scott Walters over at Theatre Ideas has been looking at how the National Endowment for the Arts distributed funds for its “Our Town” grant program. In the last three posts on the topic, he has been critical of the way the granting process is structured and executed, perceiving a surprising bias against rural communities given that it takes its name from Thornton Wilder’s play set in a rural location.

Scott’s initial criticism sort of deflated my sails when, by his criteria, the award to the Wallkill River School, Inc. in Orange County, NY where I grew up was not being made to a rural arts organization given the population of the county. I was excited to see that their project whose purpose is “To support the development of economic strategies for long-term, sustainable partnerships between the arts and agriculture in Orange County,” was funded.

I have to concede that the population has increased quite a bit since I was growing up and its psychological distance from New York City has diminished since then. (Though it still qualifies as “way upstate” in minds of NYC residents.)

I was also happy to see that the Trey McIntyre Project (TMP), headquartered in Boise, ID had gotten a grant. (Full disclosure, we will be presenting the dance company in Spring 2012.) Though it isn’t rural per se, Boise qualifies as fly over country in many people’s minds. I have found Trey McIntyre’s decision to locate there rather than NY, Chicago or L.A. to be commendable—and so has the population of Boise who treat them like celebrities. The group has made great efforts to expand the concept of a dance company’s place in the community by appearing anywhere and everywhere from flash mob like performances to dancing at the local NBA farm team games to creating their own art installation in a hotel room (forward to 3:30 to hear McIntyre talk about the installation)

I was also very happy to see a local burgeoning effort in support of Hawaiian culture was funded as well. I can probably devote an entry explaining how valuable this award is going to be in planting seeds for greater things.

All this being said, I felt Walters did a credible job in his entry today arguing that many elements of the application and review process placed rural arts organizations at a disadvantage.

As Walters acknowledge in his analysis on Monday, the NEA did make an attempt to enlist the participation of arts centers in rural areas and didn’t receive a very strong response. However, in reviewing the comments on his failed grant application, Walter notes that the criteria being used to evaluate his application wasn’t appropriate for the project he was proposing.

“When I consulted the NEA as to why my own “Our Town” grant was not funded, the notes from the review committee focused on excellence: WHO is going to be providing the art, and what are their credentials? Notice that my proposal was for a participatory arts program, and so the artists would be members of the community, not imported “professionals” from outside the community. Participatory arts, as the NEA knows from having recently published it own studies on the subject, is about enhancing the creativity of the citizenry. Credentials and press coverage are irrelevant.”

He also notes that since rural arts organizations don’t have large staffs, the three weeks notice they were given between being invited to apply and the deadline was barely enough time to compose a proposal. When they made it past the first stage, they were given only a month to assemble a complete proposal, an immense task given the length of the application and the limited staff with which to do it. These small staffs may also lack the experience and advisers to guide them in infusing the grants with the polish that granters like the NEA have come to expect.

I actually faced a similar situation here. A grant program sponsored by the National Endowment for the Humanities specifically focused on community colleges was announced in June with a deadline in August. One of the things they are looking for is involving up to 12 other colleges in a partnership. So not only do you need to try to assemble a work group of professors and administrators on your own campus during the summer after everyone has scattered to the winds, you have to get buy in from the same nearly non-existent groups on other campuses as well!

Via the citation of a comment by Ian David Moss, Walters wonders if the NEA is suited and equipt to directly pursue its mandate of geographically diverse funding. He discards Moss’ idea of directing more funding to trusted partners in rural states and letting them make decisions in favor of asking the NEA to become more accountable by cultivating stronger relationships with organization that work closely with rural arts groups and making a better effort to recruit people with an understanding of rural arts operations to serve on grant review panels.

While I disagree with Walters’ criteria about what constitutes rural, I am generally with him about the need to make the grant process more accessible to arts organizations in small communities. A decade ago, heck, even 5 years ago, I would have said the NEA faced an immense task trying to identify and reach out to rural organizations. But with email and social media, it is fairly easy to create focused email lists and Twitter feeds with which to deliver information to these groups.

It is just a matter of enlisting the rural arts service organizations that provide support to these groups to assist them in making them aware of the channels the NEA will be using to communicate with them. As Walters suggests, a time table and structure that recognizes both the limitations and different array of opportunities specific to rural arts organizations. Given how few organizations applied, even an increase of participation by a handful of groups will allow the NEA to claim a many fold percent growth in rural program support.

Is It The Mastery Of The Medium Or The Idea That Makes Good Art

Daniel Grant had a piece on the Huffington Post about a new trend in visual arts M.F.A. programs where training is tailored to students’ particular interests. He references the programs at New York’s School of Visual Arts which has a traditional program and a multi-disciplinary degree in arts practice.

“The traditional MFA is media-specific; you are a painter, you are a sculptor, you are a printmaker, and you study those processes intensely,” said David Ross, the chairman of the Art Practice MFA program. “The Art Practice program is for artists working in more hybrid areas, incorporating a number of different media or selecting the particularly medium based on what they are trying to accomplish at a given time. Many schools now see artists choosing to define themselves post-conceptually, in which the idea comes first and the medium comes second, and these artists are more difficult for the traditional program to accommodate.”

There seems to be similar programs at the Maryland Institute College of Art and at the Herron School of Art and Design at Indiana University which has an MFA in Visual Art and Public Life. Grant describes the students in the Herron School program:

“Their focus is not so much creating something that can be exhibited in a gallery or even in a public square as it is developing projects in association with various business, community, cultural or governmental partners.”

I haven’t quite figured out what I think about these developments. My first thought was to wonder if perhaps these programs might be an outgrowth of the Pro-Am movement. If not directly related to or a result of Pro-Am, perhaps these programs are an expression of a general sentiment of people who are not complete experts but who are looking for a way to better express themselves.

Obviously, people who are seeking training at master’s level have a desire to be a little closer to the professional end of the scale. With a primary focus on the expression of an idea over mastery of a medium, there is much they have in common with the Pro-Am view of art creation and expression.

What I find encouraging is that these artists are looking to develop partnerships with different entities in the community. Their approach to art may result in people viewing it as more accessible and less intimidating. It looks like there is more inclusiveness in the process these artists use. It also appears as if these art students are being trained in business and social skills that can help with their careers upon graduation.

What contributes to my uncertainty is a concern that having a secondary focus on the medium will mean the students will lack the mastery to create truly innovative works. I know that the value of an art work is often more than just the adept use of materials. On the other hand, people wouldn’t value a Stradivarius if making a violin was just a matter of assembling wood well. Experimentation and understanding of how different materials interact when you combine or treat them in different ways can be a crucial to one’s development as an artist.

I am not suggesting artists be relegated to the solitary confinement of their studios. I don’t believe that is ultimately constructive for artists and their work. I also don’t think that the jack of all trades, master of none approach is valuable to artists in the long run.

I am thinking of a recent blog post by Tom Loughlin suggesting that BFA degree programs in Musical Theatre should be eliminated. In the post he points out that in the current state of the industry, those trying to train themselves to be a triple threat- someone who can act, sing and dance – will be beaten out by people trained to be specialists in those areas.

I am not saying that the generalist artist won’t create interesting works of artistic merit. I read the quote by Kenneth Krachek, director of the community arts program at the Maryland Institute College of Art where he says, “all the programs are supportive of each other, but they each have their own momentum and solar system.” Other MFA fine art students at the school “don’t interact much with us,” and that didn’t sound like an ideal dynamic to be cultivating.

I wondered if it might not serve people in both the traditional and new degree tracks if they were encouraged as students to follow a process where the generalist is mentored by the specialist of a specific discipline in the creation of a project. If this was continued when the students graduated and went out to work professionally this collaborative arrangement could be beneficial to both. The specialist would bring experience and knowledge of working in a particular medium. The generalist would bring a the experience of working with community entities and creating work for them rather solely for a gallery.

To Cut Or To Keep Arts Classes

I am starting to wonder if the same forces that are seeing the arts disappear from K-12 schools are starting to encroach upon university level education to the same effect. There have been recent articles about eliminating the liberal arts degree. Given the amount of debt you get into going to a 4 year university, there is a concern about having a degree in practical fields like business or science one can translate directly into a job.

But I am seeing first hand that there are pressures to even retain arts classes. We just had an acting faculty member retire and I was talking to the chair of his division about when the ad to replace him might go out. Unfortunately, replacing him is not going to be automatic because there are a number of factors the upper level of administration considers before giving approval for a search.

The first is whether the class can pay for itself. It isn’t a surprise to anyone that instruction in the arts is more expensive than in other disciplines because the student – teacher ratio has to be smaller in order to be effective. One professor to 16-20 students instead of 30+. When it comes to arts classes then, general arts classes like survey world music are preferred over specialized classes like piano, voice, violin, etc because the ratio can be higher.

I should also mention for those who aren’t aware, my facility is located on community college campus so the price per credit is $95 versus $350 a credit at the system’s 4 year campus. It’s much more affordable for students to take classes here, but the college has to serve a lot of students to generate appropriate levels of revenue.

The decision to replace the acting teacher won’t entirely be made based on money. The fact is, many students who take performing arts classes are apparently not graduating. No one is suggesting there is causation in that. It looks like the type of student that are taking the courses aren’t persisting.

The courses aren’t filling up until nearly the end of the registration period which means that many in the classes may not have the organizational skills and motivation to be there that other students in the college have. Whether they have procrastinated their decision to enroll or just recently moved to the area, they may be in the class because their first preferences were full. They may not be fully invested or even able to commit to pursuing a course of study through graduation due to personal motivation or external forces.

Whatever the reason, if you are an administrator making a decision about what courses to offer and you notice that even if people have done well in a course, they aren’t likely to persist in their studies, it may not be entirely unreasonable to ponder if resources were better directed.

Some of the solutions mentioned in my conversation with the chair were not unlike those suggested for the arts in general. One was having the value of the class to students redefined in the course listings–what skills are you going to come away with, what requirements does this course fulfill, etc. Just as we talk about the value of the arts to communities.

Another was basically just increasing word of mouth advertising. Essentially talking to the counselors about steering students toward the classes earlier in the enrollment process. One potentially promising development is that the college had made orientation mandatory for all students recently and the process starts with an hour long presentation in the theatre. Since many attendees have appointments with counselors soon after their orientation, hopefully the presentation with its goofy skit will result in students being more inclined to want to register for arts classes.

At the very least, I hope the orientation sessions will end my experience where alumni tell me they graduated from the college and didn’t know there was a theatre.

This situation has been the cause of a lot of thought for me. It is easy to damn people who make decisions to cut the arts purely on the basis of return on investment. Saying a course in the arts can’t help a person get a good job will raise a chorus of howls as people reach for studies that may show otherwise. For a lot of college arts programs across the country, this may be the prime criteria for cutting or keeping.

I have a harder time finding an argument against a fairly loose definition of success like is the person likely to graduate. Talking about the value of the arts to bolster creativity and learning capacity will fall flat against that.

These students aren’t the ones getting caught up in the arts lifestyle devoting all their time to their art rather than attending to their other classes. Those guys are familiar to me because they are always hanging around the theatre. I know which ones have started getting Ds and Fs. Which ones are doing well. Which ones had to remove themselves from that life so they could turn their lives around. Which succeeded and graduated and which failed.

There are a whole bunch of others that I never really see until they get up on stage for the final performances at the end of the semester and perform before an audience for the first time in their lives. No matter what their motivation for registering for the class in the first place, they are up there now demonstrating what they have learned. If they aren’t graduating, I hope they are at least taking something constructive away from the experience.

Can You Buy At The Price You Are Selling?

I often have arts professionals in their late 30s-early 40s ask me for comp tickets or ask me to request comps on their behalf at another performance space. Their whole decision to attend is based on whether they can get the comps. Since the ticket prices have been in the $10-$30 range and some of these people have stable incomes, on a couple occasions I have opined that this sort of request is to be expected when you are a poor college student, but didn’t they think that at this stage in their career and level of success it wasn’t time to start paying for tickets and free up those comps for starving college students.

This post isn’t about deadbeat mid-career artists who should have long ago started attending shows to support the arts and not because they get comps. As fun as ranting on the subject might be, I am pretty much done now.

I started with that little gripe to catch attention and segue into my real topic of wondering how many artists actually can’t afford to attend/buy the sort of art for which they are being paid. The thought occurred to me as I was wandering through the galleries of the Metropolitan Museum of Art and Philadelphia Museum of Art and I saw a couple notations about some of the artists owning pieces by other notable artists. I wondered if that were still the case. More to the point, are artists, who sell one of their pieces for a certain price, buying the works of other artists at comparable prices. If not, is it because of an unwillingness to do so or because they can not afford to do so.

Following the latter train of thought, it isn’t news that people in the arts don’t get paid very well–especially those producing the art. (Drew McManus’ recent Compensation Reports illustrate this for orchestras.) I am sure some people are eager to liken artists to third world sweatshop workers who could never afford to buy the clothing they make, but I am pretty sure things aren’t that bad. Many performing artists can probably afford to see a couple shows at the level people are paying to see them perform, but perhaps not as many as they might like or would be helpful toward advancing their craft.

I have no idea where visual artists stand in this regard. My guess is that for the time it takes to create a piece, many probably make below minimum wage and have many mundane bills to pay before they can think about acquiring works of their own. But honestly, I have no idea about the art acquisition statistics for visual artists. Does anyone have any insight or links to research on this matter?

Actually, while I am thinking about it… I have seen a lot of surveys being done about engaging audiences, marketing to audiences, measuring how involved the general public is in the arts (and the need to redefine what activities count as engagement), and even the SNAAP survey which tracks the “lives and careers of arts graduates.” But as far as I know, no one has really surveyed artists to see how involved they are in attending/purchasing the work of others.

I think it would be especially interesting to see the results in terms of cross-disciplines– how often do theatre people attendance dance, how often to dancers go to museums, how often do sculptors go to the symphony? I would also be interested to find out if that changes as a person gets older and advanced in their careers. Do arts people only go to see stuff from other disciplines when they are young and poor and their friends are doing a thing in an abandoned warehouse or do they continue throughout their lives and consume a wider variety?

There would probably be elements of the results that were satisfying as well as some that were depressing. In any case, they could be used to mobilize action. At the last National Performing Arts Convention, people had so many ideas about what to do but were paralyzed about how to do it. Maybe the first, best and simplest step would be to look at the results of a cross-discipline survey mobilize a grassroots support effort by either saying, “Hey, you guys don’t support each other enough in your communities, get out there and see stuff,” or “You guys are really supportive of each other. Now we are are going to train you to advocate to your neighbors for your disciplines and those of your colleagues of the other disciplines. We succeed when we all stand together.”