The Arts Org and The Pro-Am Can Be Friends

Arts Orange County Executive Director, Richard Stein, recently linked to a study his organization commissioned about how art organizations were acknowledging the rise of Professional-Amateurs (Pro-Ams). The study, Professional-Amateur Engagement: A Balancing Act in Arts Organizations, studies the literature and practices addressing people’s desire to become more involved with the arts, but not necessarily as a career path.

If you aren’t really familiar with Pro-Am concept, this is a good place to get up to speed on the topic. Especially the prickly topic of how to define “amateurs” without marginalizing or offending someone. The paper also provides some case studies of organizations who have created programs to involve their community.

Pacific Symphony placed 20 pianos around town and organized a number of on and off-line activities surrounding them. They also had a program called ““OC Can You Play With Us” which partnered community musicians with symphony musicians to rehearse and perform a concert performance with the Pacific Symphony. What I liked about this program was that Pacific Symphony used it to also call attention to the existence of other community orchestras as resources rather than keeping all the attention on their own organization.

The paper also mentions the Royal Shakespeare Company (RSC) and STREB, both of which offer workshops and classes to help people hone the skills and knowledge for their own activities, be it a performance company or their own personal practice. RSC has also opened up their stage to 10 amateur regional companies to mount their own productions on the RSC stage.

The one program that really tickled me was Armand Hammer Museum of Art‘s Visitors Dream-In.

“the Hammer invited “dreamers” to make a $25 campsite reservation to “camp out in the Hammer courtyard and collect any dreams that occur during their stay.”67 The campers were treated to experimental dreaming workshops, bedtime stories and a morning waking concert; on the next day dreams were reenacted by Gawdafful Theater.”

I just thought this sounded like a cool idea and according to their blog, they had about 170 register to participate.

Even Great Artists Need Recess

I may be beating a long dead horse here but last week the National Endowment for the Arts linked to a NY Times article from their Twitter account asking what people thought. The article in question was about how public schools in NYC were having arts classes during recess. I tweeted in response that I thought it was great, but that when I was a kid, I had art, music AND recess. The title of the article touts the school as being highly rated.

While I am happy these kids are getting some arts exposure, I wonder how it can really be seen as an improvement and a credit to their high rating that they had to do it during recess. It’s a shame that that the only time students can have the experience. It is with some chagrin that I tell the story of my first day in high school where I was trying to figure out when we would be allowed outside for recess. The memory of realizing I wouldn’t be having recess any more still causes a little ache.

I have to wonder, is there really so much more to learn these days that they have to squeeze arts classes and recess out? I know arts get cut for financial reasons, but if a school has the resources to offer it during recess, then they could offer classes as well, right? It has been 30 years since I was in elementary school, but I don’t think there have been that many developments in history, reading, mathematics and science in that time that can’t be covered in the course of all the elementary years of school.

If they have to spend so much additional time teaching and testing material for kids, that must mean those of us in the previous generations fell short of learning all that was required of us, correct? I quake in fear for what it will mean for me when these kids grow up and bring their superior knowledge capacity to bear, pushing me out of my job.

Okay, while it may indeed happen one day that my knowledge will be obsolete compared to younger people, I am fairly certain it won’t all hinge on the differences between what we learned in elementary school. In fact, I may retain my superiority over them simply because of the freedom of recess I enjoyed in elementary school.

Dr. Todd B. Kashdan recently had a piece on the Creativity Post about this very topic. (my emphasis)

If you want children to do well in school, give them dedicated time to play, sing, dance, build something out of wood, or whatever their fancy. There is a myth that time spent in these activities is time better spent cramming in more information for all important high stakes tests. Unfortunately, the brain doesn’t work that way. We each have a finite amount of willpower and when this willpower is exhausted, carrots and sticks are not going to change this fact. Our brains need time for restoration and replenishment. Discover what kids are passionate about and set them free to pursue it. Let me repeat that, set them free. Do not overly structure their recess. Do not overly structure their play time. This is a time for them to recharge their batteries. In return, you will get a greater frequency of creative, curious, critically thinking youngsters. You will get attentive, engaged students.

There is a great NY Times magazine article on the science behind the finite nature of willpower. There is a shorter version of the information on NPR if you don’t have the willpower to read the article. 😉 (Though as you will learn, you might be able to get some will power by eating a cookie!)

The more I read about the importance of allowing kids free time, the more I appreciate that my elementary school emphasized self-directed learning. (Albeit under the withering gaze of nuns which I am sure counteracted some of the benefits the freedom afforded.)

It occurs to me that arts people shouldn’t just be advocating for arts in the schools, but the free time to explore and express it. I am sure artistic and creative people are well aware of examples from their own disciplines in which a strict teaching environment has had a stultifying effect on the development and joy of young students. The advocacy can’t simply be about providing arts education if it is bereft of an opportunity to play. If students choose to spend their free time peering down at a cell phone texting their friends, it may be in part because they were never provided the opportunity and encouragement to spend it any way else.

Give The Gift Of Autonomy For Christmas

So the big tragedy of non profit arts organizations is that while we are the champions of creativity, we don’t really provide all our employees the most conducive environments for being creative. Sometimes good things happen despite us. Because the workload to personnel ratio is usually slanted in favor of the work load, there often isn’t a lot of opportunity for people to stand back and do some creative problem solving that might result in the alleviation of some of the work load.

A recent post on the Drucker Exchange criticized the industrial age view that long hours and great effort equates to productivity when that simply is not so any more. Andrew Fuqua recently made a related post on the benefit of “slack” in the work place. His post was generally about the computer programming industry, but there were many lessons non-profit arts organizations can take away.

One of the things he says a programming company should do is, “managers must stop assigning tasks.” Instead, it is up to teams to decide how the work will be done. Of course, for non-profit arts organizations, this assumes there are enough people to comprise a team rather than 1 person (or half person departments). But essentially he says, managers shouldn’t be making assignments, handing out work or be an individual contributor.

“Well, gosh, then what should a manager do? Well, I’ll tell ya! You could manage more people. You can still step in when the team needs help (but not too quickly). You are still an agent of the company, handling legal stuff, signing off on expenditures, etc. You can still manage risks, especially if you are a skilled Project Manager.”

Even if that doesn’t sound like something that is viable given the size of your organization, there are other things he suggest that are definitely applicable.

“Keep an eye on the system, looking for improvements
Ensure cross-training is happening (not by making assignments, but making the team handle it)
Understand the dynamics of the organization
Understand how value is created
Protect the team from interference
Make the organization effective; learn to look at it as a system
Support the team
Clear roadblocks
Watch interpersonal interaction — watch when one team member pulls back, withdraws in a brainstorm (for example)
Help the team learn TDD by making room for them to learn (time – remove the schedule pressure while they learn)
Understand the capacity of the team (also a team and scrummaster job)
Think through policies, procedures and reward/review systems and improve them (what messages do they send?)
Understand what motivates knowledge workers (see the previous reference to Pink) and let creating that kind of environment be an imperative”

Arts organizations can definitely benefit from looking at the dynamics of the organization and looking at themselves as a system of interrelated and interdependent parts rather than different segments performing different functions. This approach will help the organization understand where the value they possess lies. It may not only be the stuff you are selling tickets to, but in the expertise that is possessed by the group.

You will see a lot of these factors mentioned as valuable in management texts. The one suggestion Fuqua makes that jumped out at me was in regard to watching when a team member pulls back and withdraws in a brain storm. That can say a lot about the interpersonal dynamics of the organization. It may be viewed as one less person providing opposition to your ideas, but it could be damaging to the organization long term to have someone feel disassociated from the rest of the organization or team.

You might note that Fuqua references Daniel Pink and his talk about what motivates knowledge workers. That motivation is autonomy which repeated studies have shown is more effective than cash rewards.

One of the things Pink talks about is a Australian software company, Atlassian, which periodically gives their employees 24 hours to work on whatever they want. The only proviso being that they share it with the entire company at a party they throw at the end of that period. Apparently the practice has contributed to the solving of a number of problems and the creation of new products.

Imagine what might be produced if you let a bunch of creative arts people loose of their everyday constraints for 24 hours with the promise of beer at the end!

One of the things I know is very important to a lot of people I work with in the arts is professional development opportunities. Again, this is something Fuqua references. Often the biggest thing inhibiting arts people from getting the professional development is the funding. One solution to this problem goes back to my comment a few paragraphs ago about understanding that the value possessed by the organization may not solely reside in the product you are selling to the public.

Your organization may possess expertise that is valuable to other arts organizations and for profit businesses. You might arrange for a cooperative professional development day where all the arts organizations get together and have their staffs provide learning opportunities for each other. You might be able to likewise trade your expertise to area businesses in exchange for training or advice.

Best of all scenarios–your organization (or cooperative of arts organizations) puts together training programs to sell to businesses based on your expertise. Perhaps seminars in team building, creative brain storming, or the selection and lighting of visual art in commercial office spaces.

Advocation For Arts Careers To High Schoolers

I was speaking about arts careers at a high school career day today. The high school had been really good about sending out information packets with suggested topics to cover with the students (what skills do you need, what type of education is required, what classes should you be taking right now).

I have done a few of these in the last couple years but it was only after today’s session that I started to think about what arts people should be doing when they get the opportunity to speak to students about arts careers. There are guides written about presenting testimony to government entities and speaking to businesses about the benefits of the arts. There is a lot written on getting the arts back in schools, but not a lot has been created on the subject of advocating arts careers, or even just for taking arts classes after graduation, to middle and high school students.

This might present a significant challenge given that the students may not have had many arts experiences or at least recognize it as such. Unlike adults who might view the arts as having value in the context of the economic health of an area even if they do not often attend themselves, students may not have developed many impressions at all.

One of the reasons I started thinking about this is that I shifted my approach somewhat mid-stream today. While I think the result was better than what I had planned, I think there is still plenty of room for improvement. Maybe those of you focused more on arts education have worked all this out already and can provide some guidance.

I worked up a powerpoint presentation with images of what we do at the theatre now, including the ways our students are making their own opportunities. I also had job descriptions from various positions in performing and visual arts – production managers, art handlers, outreach assistants, etc to show students that there were opportunities beyond just performing.

The first session went pretty well from my point of view at the time and I got through the slides. The second session took a little longer to go through the slides. By the third session I had basically abandoned the slides and only showed 2 or 3 for the remaining two sessions of the day.

Essentially I went from talking to them to having a conversation with them about what they were doing now arts wise, what they wanted to do with their careers, why they didn’t want to pursue their artistic interests as a career and for those who did want to pursue it, what factors were standing in their way. I made this shift partially out of a realization that I wasn’t practicing what I am trying to preach about engaging audiences and partially because the questions they were asking pointed toward concerns in these areas.

In the process, I came to realize that a lot of the claims about the skills and abilities of the Millennial generation are a little inflated by the media. These kids are pretty much like I was in high school, a little unsure of themselves and appreciative of the wisdom of others (and just as practiced at exhibiting disinterest). Yes, they will probably grow up and outstrip the accomplishments of those who preceded them, but we old farts still have something of value to offer at present.

We had discussions about parents not being supportive of aspirations and wanting their kids to be lawyers. I talked about developing portfolios of your work and creating speculative pieces to showcase talent since they won’t necessarily have pieces they have created for a job. We talked about creating your brand both online and with face to face networking and housing your portfolio of work online for people to reference. (Which surprisingly didn’t seem to have occurred to many of them.)

I also gave them some tips about how to create opportunities for themselves to exhibit their talent. How to approach people with resources they may need, what those people may expect from them and how and work out mutually beneficial arrangements.

What was interesting to me was that in this age of television shows like American Idol which make it seem like success is achievable in terms of weeks rather than years, there were really very few students who were absolutely sure that they would make it. While there were a few people who said that they wouldn’t pursue their artistic interests as a career due to impracticality or low income potential, most simply lacked confidence in their own abilities.

My underlying message to everyone was to stay in school (naturally) and the benefits of different disciplines for their careers – liberal arts and social sciences so you can understand what motivates people; science to gain the skills to examine situations objectively as well as understand the properties of materials one might work with as an artist; business and law/contracts to understand how to protect your interests.

Ultimately, of course, I kept pressing the idea that you had to nurture your artistic passion and creativity in whatever you pursued. Fortunately, the teacher had a guitar in the classroom which helped to reinforce that concept.

So what else can you say to students preparing to go to college who may not have ever really experienced or thought about the value/place of arts and creativity in their lives to awaken their minds to the possibilities?