Bonding Over Brisket

One thing I have observed during my career in the performing arts is that while working in performing arts is that while the pay isn’t always too good, there are always some good bonding moments you don’t usually get in for-profit companies. (Unless you work for a cool internet start up that provides all sorts of fringe activities in the office.)

I was just wondering if anyone had some good stories. Sharing this sort of information can help other organizations with some good morale boosting activities. I am looking for things outside of the annual Christmas party.

What got me thinking about this subject is that somehow tomorrow became chocolate chip pancake day. It is strange that I don’t know how that came about given that I am the one making the pancakes. If it turns out well, perhaps it will be a fairly regular thing. We just had a long string of performances so it is a kind of celebration/thank you for all the hard work.

Food seems be a common theme in some of the events with which I have been associated. One summer theatre I worked at had barbeque Wednesdays. The theatre provided the grills, you provided the meat and veggies. Since we were a bunch of poor theatre people, the cuts of meat tended to be a little on the cheap side. But I have to say that people were pretty creative about what they used for marinades. Some pretty good taste combinations that year.

There have also been some afternoon teas for staff during tense times. Strike dinners at midnight where a volunteer corps provided the food–was good for getting the volunteers and staff to bond.

I think there is some unspoken rule bumping around the collective unconscious of many performing arts theatres about the tech director buying pizza for the crew at significant stages in the building process. It is never at the same stage on every show–sometimes it was tech week, sometimes it was earlier in the process. I have always instinctively known what night it was going to happen without being told. I have also done it at what seemed to be the proper confluence of events.

My current job is the third one I have held where I have secretly hidden candy filled eggs around the building for staff and students to find (and when the plastic eggs are returned, I refill them.) It never loses its appeal for me since the people who figure out I am the Easter bunny don’t tell the new people. Actually, last year one staff member didn’t even make an attempt to puzzle out my identity. He said nice things happen around the theatre so infrequently, he wasn’t going to question it lest the benefactor decide to stop.

A couple places I worked at held all night scavenger hunts. One place did it at the end of the season to close things out. The other did it at the beginning of the season to rally energy (though in the short term, they all ended up sleeping through the next day.)

The element that contributes most to the success of any bonding/morale building event seems to be either that it originates from the workers instead of the management or the workers have really bought into the idea. It seems that if management decides everyone needs to do a teambuilding activity like a Ropes challenge course, the effort either meets a lot of resentment and falls flat or is only marginally effective.

Events like the ones I have mentioned tend not to cost as much as team building exercises either. So if anyone has some good ideas that have formed the basis of solid staff relationships, type up a comment or email me!

To Affinity and Beyond!

My thanks to Brendan Glynn Marketing and Communication Director of the Broward Center for the Performing Arts for his comments on my affinity entry from last week.

I had emailed a list of questions to the communications coordinator at the center last week. I don’t know if he passed them on to Brendan or if Brendan just happened upon the entry since he says he is jumping in to the conversation. In any case, he answered all my questions an more. His outline of the plans for the new position in affinity marketing are very interesting.

What was really unexpected were his plans to adopt the approach Santa presented Macys in Miracle on 34th Street and send patrons to his competitors.

“If they are lovers of modern dance, traditional thinking would say not to let our patrons know about something going on at another venue. I disagree. We cannot stand in the way of an enthusiast finding out about a performance in another venue, so why don’t we take the high road and be the first to deliver that message to them. If there is a way we can bring value by offering up their interests to the table, it just helps to build our relationship with those patrons even further. Eventually, some can look to us as the source of information for their theater and entertainment interests.”

Is this sort of idealism foolish or is it going to work like it did in the movie and endear the center to the public? If I am a philanthropist living in Miami, I don’t know if I couldn’t help but be impressed by their boldness.

Also, if other performing groups start sending their seasons to the center for dissemination, it gives the center a better sense of what is out there so they can plan their offerings accordingly.

I will try to remember to check back in a year once they have an affinity person in place and see how things turned out and what changes they are planning to effect. It’ll be interesting to see.

All You Need Is A Good SWOT

My college is going through a SWOT analysis process at the moment and each division and department is supposed to fill out a 29 page form detailing where things stand.

SWOT stands for Strength, Weakness, Opportunities and Threats. Wikipedia has a good primer article on it, including a few warnings about how not to use it. I also found a web page that performs some SWOT analyses on familiar corporations.

Essentially, the analysis serves as a tool to get organizations talking about the internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) in relation to a project or venture. It doesn’t have to be applied to an entire organization, but perhaps to a sub-area like ticket office operations. Small groups within an organization can employ this process in order to make recommendations to management.

I just thought I would toss this information out there as an FYI. While it does have its weaknesses, the process is fairly easy to use and doesn’t require participation by everyone in the organization to be effective.

Does Bono Like Ballet?

Earlier this year U2 scheduled a concert on the same day as we had scheduled a ballet company. I had two concerns about this 1- The publicity and stories in the media were going to totally eclipse anything I managed to get written/broadcast about my performance. 2- I really wanted to go to the U2 concert and failing that, wanted it to sell out so they would add a show.

Last week brought an announcement that the U2 show had to be postpone bringing welcome relief to both my concerns. (Except now I have to join the competition for tickets!)

Back when the two shows were postioned on the same night, every time I mentioned the fact, people told me not to worry because U2 and ballet don’t share audiences.

Really?

U2 started getting airplay in the US around 1983. I figure conservatively that the ages of people who became interested in them ranged from 13 to 30. Today that 13 year old is 36 and the 30 year old is 56. True, a lot of those 56 year old probably retired from the whole concert scene and weren’t planning on going to see U2. A lot of them probably weren’t planning to come to the ballet that night either.

I can’t believe that there aren’t U2 fans who don’t go to the ballet though. I don’t know if Bono is one of those guys who won’t go to the ballet if his wife doesn’t push him or not. But I think I am on pretty firm ground claiming that he would appreciate the mastery and artistry he saw on stage.

I am seriously considering adopting this approach as a way to promote the performance. At this point, I don’t expect much more than our usual dance crowd to turn out.

I was thinking of something along the lines of:

“U2 is Postponed so come to the ballet!
What? U2 fans don’t go to ballet? How do you know?

The founders are former NY City Ballet dancers and their aim is to make ballet about the fun instead of the perfection of technique. If there is one thing U2 fans know, it is artistry and that is what this company offers.”

I wrote this in my head on the drive home so it is still rough, but you get the thrust. This is the stated aim of the ballet company so I am not misrepresenting difficult material as accessible to sell tickets. I will have to ponder it some more, but I don’t think this approach will alienate my usual audience, (such as it is), either.

In addition, I am pondering taking some inspiration from Drew McManus’ “Take A Friend To the Orchestra,” and offering a special rate if people mention they are taking a friend to the ballet–“So You Can Talk About What You Saw Afterward.”

The whole idea of ticket pricing and discounting is always a hot topic rife for debate. I am in a particularly tough spot since Neill Archer Roan just responded to a comment I made on his blog that he applauded my decision to avoid rush discounting. Now here I am saying I might do that. (Though the discount will be available prior, I predict most people will wait until performance night to invoke it.)

However, last week I also invoked Neill’s entry, “How Audiences Use Information to Reduce Risk.”

I think proposing you bring a friend along so you can talk about the experience can cause a mental shift from “who the heck do I know would want to go with me?” to “hey, X is a smart person, maybe (s)he would be interested in trying something new.” Even though the situation hasn’t changed, suggesting that you will be inviting a friend to share a new experience rather than trying to convince someone to come along so you don’t enter an alien experience alone is less intimidating.

It’s also easier to convince said other person that you are inviting them along to enjoyable experience if you aren’t giving off a vibe that you desperately feel the need to have a familiar presence to anchor you in an alien environment.

Anyway. Some things to still ponder before I start writing press releases and ad copy. If nothing else, the idea is a good jumping off point since it is more interesting than my typical campaigns. Not much to lose. And while the potential gain might not ultimately be all that much either, if I do get a positive response, maybe I learn how to reach the community a little better next time.

I’ll let you know what happens.