Companies No Longer Want To Sponsor Simply For The Exposure

The most recent issue of Arts Management Newsletter has a translation of a piece written by Wolfgang Lamprecht about the death of corporate sponsorship. Citing the number of corporations disengaging from their support of a host of international venues and events, Lamprecht says the days of sponsorship as publicity is past. The value of sponsorships … Read more

Marketing Vs. Practice. No, Marketing IS Practice

There is a piece on the Forbes website discussing a recent study IBM did on customer satisfaction. The article title says “IBM Study Finds Consumers Are Disappointed By Marketers.” But as I read the article, what really appeared to be the problem was that the companies weren’t delivering the product or experience the marketers were … Read more

What If They Don’t Want To Be An Executive Director?

On the Harvard Business Review blog site, Anne Kreamer asks “What If You Don’t Want to Be a Manager?” (h/t Daniel Pink) where she talks a little about the alienation one might feel moving from being a producer of material to a manager. While she talks about an experience in a corporate environment, it was … Read more

Insert Your Discipline Here

As I was re-reading the Knight Foundation Magic of Music report last week as part of my entry and comments on Bill Harris’ Facilitated Systems blog, I realized there were a few topics I wanted to address. Back in November, my entry on the report essentially deferred to my assumption that Drew McManus could provide … Read more