I am going to use today’s post to send kudos to Ruth Hartt who was named a LinkedIn Top Voice for her posts in the Arts and Culture sphere. There are a heck of a lot of people on the LinkedIn editorial board’s list as you might imagine.

I was surprised she caught their eye amid all the other traffic on the site. From her post about the honor, I think she was as well.

They called out one of her recent posts about New Bedford Symphony’s redesign of their website to be more customer centered rather than organization centered as one of their favorites.

I have been following her work and writing about it for the last five years (I would have said it was three before I searched). I have definitely felt like the quality and focus of her work has been growing over that time.

While I really enjoyed the post LinkedIn called out, that was the icing on the cake of her work. The core deliciousness of said cake in my mind was her post about the data collection, surveying, and personalized customer centered messaging New Bedford Symphony used in a pilot program that resulted in three-fold increase in purchases and revenue than the year prior and nearly three times the conversion rate of the control group of their pilot.

If you haven’t been following her, take a closer look.